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Logo of St. George Inn featuring stylized initials "SG" and intricate design elements.

Celebrating 20 Years of St. George Inn

A unique St. Augustine experience where your vacation feels like being with family.

A smiling man in a blue shirt holds a magazine in front of a pink building with a sign that reads "St. George."

The Kass family spent the better part of a long and celebrated hospitality career in South Florida before setting their sights north. In 2001, Irving and his wife, Susan, moved to North Florida and bought a home in St. Augustine, where they raised their daughter, Katie. Three years later, in 2004, they made the nation’s oldest city their life’s work: they purchased the St. George Inn.

Irving arrived with a résumé most innkeepers only read about. Over a twenty-five-year career, he held senior roles with some of the most respected hotel companies in America. A graduate of Florida State University, he began with Hyatt Hotels and rose to become a Hyatt executive before returning to South Florida. Later, as a senior executive for KSL Recreation — an affiliate of the global investment firm KKR — he was involved in the acquisition and management of a portfolio of landmark properties: the Grand Traverse Resort & Spa in Traverse City, Michigan; the Doral Golf Resort & Spa and the Doral Ocean Beach Resort in Miami; the Bonaventure Resort & Spa in Weston; and numerous Hyatt hotels across the country. Running properties at that level means living and breathing world-class food, beverage, and service every single day — standards he carried straight to the front desk of a thirty-five-room inn in downtown St. Augustine.

Hospitality is, in every sense, the family business. Susan came up in the same world Irving did: in the 1980s she was a Sales and Catering Manager for Hyatt Hotels, an expert in the art of bringing people together and making every occasion feel effortless. Their daughter, Katie, quite literally grew up in the business — an Eloise-like childhood spent in and around grand hotels. That upbringing became a genuine vocation. Katie developed a true mastery of wine and today is a sommelier in her own right, carrying the family’s passion forward and bringing a next-generation depth of knowledge to the guest experience.

Irving’s influence extended well beyond the properties themselves. He mentored a generation of tourism leaders, and his reach has long spanned both civic and business life. He is the former Vice Chair of the Miami and the Beaches Lodging Association, former Vice Chair of the Michigan Lodging Association, former Chair of the St. Johns County Visitor and Convention Bureau, and former Chairman of the Tourist Development Council. He didn’t just operate great hotels — he helped shape the destinations around them.

Since 2004, the family has personally owned and operated the St. George Inn, growing it into one of the top-rated boutique properties in downtown St. Augustine. And they have never done it alone. The staff is a diverse and genuinely warm group of people — some of whom have worked alongside the Kass family for more than twenty-one years. From housekeeping to the front desk to the wine bar, the Inn is a collection of kind, thoughtful individuals who offer exceptional service to every guest who walks through the front door.

A smiling woman, a girl, and a man wear flower leis against a tropical backdrop.
Three people pose together in a sunny vineyard setting, surrounded by lush greenery.

The Wine Story Behind Bin 39

There’s a second thread running through the Inn’s story, and it’s one Irving comes by honestly. He’ll tell you up front that he isn’t a sommelier and never had any formal training. Everything he knows about wine he learned the way the best things usually get learned — at the dinner table, over a great many years.

He has been in the hotel business since 1977 and captivated by wine since he was a teenager. His father was a serious collector with a wonderful habit: he opened exceptional bottles to share with his three sons at dinner. That’s how a boy came to taste Château Mouton Rothschild and Domaine Leflaive Puligny-Montrachet — first-growth Bordeaux and grand white Burgundy most people wait a lifetime to try. It set the bar early and shaped his palate for good.

His career kept placing him at the right moment. In 1980, just as Napa was announcing itself to the world, Irving was an Assistant Manager at the flagship Hyatt Regency San Francisco — the epicenter of American wine — home to Hugo, a five-star restaurant with one of the finest wine lists in the country. He came up under a genuine hospitality legend, his mentor Peter Goldman of Fairmont and Hyatt fame, and his standards were sharpened further by industry icons like Dennis Berkowitz, Stan Bromley, Horst Schulze, and Nelson Zager. That grounding taught him to think about wine not merely as a collector, but in the context of great hospitality.

As General Manager of the Doral Ocean Beach Resort in Miami, he found himself at the center of the wine world in a new way, becoming deeply involved in the South Florida Food and Wine Festival — an event that helped pave the way for what is known today as the South Beach Wine & Food Festival. In late January 1993, Doral’s famous Starlight Roof hosted a now-legendary dinner, “Where There’s Smoke There’s Fire,” the festival’s official kickoff, whose success laid the groundwork for lasting collaborations with Marvin Shanken and his magazines. Along the way came once-in-a-lifetime experiences — among them a private Château Montelena vertical tasting spent talking wine with the legendary Mike Grgich, the winemaker whose 1973 Chardonnay bested France’s finest white Burgundies at the 1976 Judgment of Paris. For a man raised on his father’s Bordeaux who then watched Napa rise firsthand, it was about as full-circle as a wine life gets.

By 2008, with the St. George Inn running well, Irving finally had room to re-engage with wine on his own terms. A trip to San Francisco led to touring Napa and Sonoma with John Burdick of Burdick Vineyard Tours — a friendship that, over the years, opened perhaps sixty rare wineries and doors to true legends: Robin Lail, daughter of Inglenook’s John Daniel Jr.; celebrated Sonoma winemaker Richard Arrowood; vintner and screenwriter Robert Kamen; and Philippe Melka, one of the finest winemakers of his generation. By 2014, Irving belonged to more than fifty wine clubs, with exceptional bottles arriving from every corner of the country.

All of it led to something the family is deeply proud of. When the Inn expanded to thirty-five rooms in 2016, a wine bar felt like the perfect addition. Irving reached out to his friends across those wine clubs to learn which of their labels were available through Florida distributors — and Bin 39 was born, opening with nineteen wines by the glass. It didn’t stay there. Today, Bin 39 pours 125 wines by the glass — one of the largest by-the-glass programs anywhere — each served through Coravin technology so every bottle is poured at its peak. The cellars now hold more than 3,000 bottles.

But the real reason behind Bin 39 has nothing to do with size. It exists to help guests fall in love with wine — to strip away the intimidation and self-importance that scares so many people off, so that the next time they open a wine list at a fine restaurant, they feel completely at home. That is the spirit of the whole Inn: a lifetime of world-class hospitality experience, offered without a trace of pretense.

Guest Testimonials

What Past Guests Love

Curious about what it's like here? Read our guest testimonials, and see why we're ranked one of the best hotel in St. Augustine according to TripAdvisor and so often chosen by visitors seeking the best of St. Augustine boutique hotels.

  • TripAdvisor Review
    VERY NICE PLACE TO STAY - My wife and I have stayed in many B & B's in St Augustine over the last 20 years. We have been staying at The St George Inn for about the last 8 years exclusively. The buildings have been very well managed and upgraded. A good feature that I like it the sound proofing. We do not hear the trolley's or the people outside our windows as they stroll down St George St or as we overlook the cemetery. This is located across from the fort and the old city gate entrance. There are many good things I can say about this establishment. We walk the city after dark, take my camera and shoot pictures of ORBS. A walking ghost tour is well worth the money and time.
  • TripAdvisor Review
    GREAT GETAWAY - This is my "Go to" in St. Augustine. I've been staying here for years. The staff couldn't be more accommodating and they treat you like family when you are there. The rooms are beautiful and accommodating. The location is perfect, especially when it's very hot or rainy. You can walk around then take a break from the heat or rain and head back out later without having to drive back and forth. The St. George Inn is a must stay if you are visiting St. Augustine.
  • TripAdvisor Review
    GREAT VIEW WITH A WONDERFUL STAFF - Saint George Inn never disappoints. We stay for everything if we are going to stay overnight, whether we are seeing a show at the Amp or just a little getaway for a few days. The rooms are always extremely clean and comfortable and as for location it can't be beat. Saint George staff has to be the best in the business as well from the time they meet you in the unloading zone to taking your bags to your room they are great. We will be back soon.
  • TripAdvisor Review
    FANTASTIC PLACE TO STAY - We've stayed here many times and this time was just as great as the rest. Rooms are clean and unique. Staff is extremely friendly. Everyone here takes pride in what they do. We look forward to our next stay.
  • TripAdvisor Review
    GREAT LOCATION - This is our 4th year visiting St. Augustine and staying at the St. George Inn. The Inn has a fantastic location, right next to the pedestrian street, which is full of shops and restaurants... easy walking distance. When one wants to venture out further to see other sites in St. Augustine, a trolley stop is right next to the Inn... so convenient. We love sitting in the Inn's beautiful shaded courtyard every morning for breakfast and finishing our day off every evening in that courtyard with ice cream from Kilwin's, which is located right next door. The owner is friendly and accommodating. Always a pleasant vacation experience for us!
  • TripAdvisor Review
    AWESOME ACCOMMODATIONS - The service and our room were the most we could ever hope for. The staff were very friendly and helpful. Wish we could have stayed longer as it was such a pleasant stay. The location to all that St. Augustine has to offer could not have been better. This was our second time staying at the St. George Inn and we will definitely be back.
  • TripAdvisor Review
    ENCHANTING WINE BAR - Great service wonderfully comfortable room with great view of Castillo! The room was surprisingly quiet. The room keys were definitely nostalgic and such a fun quirk! Finally the wonderful wine bar was a great touch! Our waiter picked great wines that my husband and I both loved and the charcuterie board was delicious. The live music was fun too making the setting relaxing and fun. Thank you St George’s Inn for a wonderful get away.
  • Booking.com Review
    TRIP OF A LIFETIME - The staff was extra nice and friendly. The room was spotless. Our room had a view of the courtyard and the old cemetery across the street which added to the ghost walk. This was truly one if the best trips I've taken with my wife and we plan to return many more times.

Why St. Augustine, and Why Here

Guests come to the St. George Inn for the location — steps from everything in the nation’s oldest city — and they return for something harder to find. Behind this boutique hotel stands a family that has run some of the most storied resorts in America, a mother and father who met their calling in the world of grand hotels, a daughter who grew up in it and became a sommelier, and a team that has stayed together for two decades because they love what they do. That combination — big-hotel polish, small-inn warmth, and a genuine passion passed down through a family — is what makes the experience here uniquely St. Augustine’s own.